Bollywood and slum tours: poverty tourism and the Indian cultural industry

An article published on India Outlook in July 2019 stated that Dharavi, Mumbai’s biggest slum, has now beaten the Taj Mahal as the most popular tourist destination in India, having “received a push by Hollywood and Indian films alike” (2019). Following Hesmondalgh’s observation that cultural industr...

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Main Authors: Clini, Clelia, Valančiūnas, Deimantas
Format: Article
Language:English
English
Published: Taylor and Francis 2023
Subjects:
Online Access:https://repository.londonmet.ac.uk/10005/3/Article%20Poverty%20tourism%20final.pdf
https://repository.londonmet.ac.uk/10005/5/Bollywood%20and%20slum%20tours%20%20poverty%20tourism%20and%20the%20Indian%20cultural%20industry.pdf
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author Clini, Clelia
Valančiūnas, Deimantas
author_facet Clini, Clelia
Valančiūnas, Deimantas
author_sort Clini, Clelia
collection LMU
description An article published on India Outlook in July 2019 stated that Dharavi, Mumbai’s biggest slum, has now beaten the Taj Mahal as the most popular tourist destination in India, having “received a push by Hollywood and Indian films alike” (2019). Following Hesmondalgh’s observation that cultural industries reflect the inequalities of capitalist societies (2007), we examine precisely the relationship between poverty tours, cinema and Bollywood as a cultural industry. Through the analysis of literature on poverty tourism and film-induced tourism in India, and the thematic analysis of entries in a Tripadvisors page dedicated to Bollywood and slum tourism in Mumbai, we argue that the combination of Bollywood and slum tours speaks of the parallel trajectories which lead towards the perception of the slum and Bollywood as the two most prominent symbols of authentic India in the global marketplace, and that this promise of authenticity makes slums popular as tourist destinations.
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spelling oai:repository.londonmet.ac.uk:100052025-01-03T15:00:27Z https://repository.londonmet.ac.uk/10005/ Bollywood and slum tours: poverty tourism and the Indian cultural industry Clini, Clelia Valančiūnas, Deimantas 300 Social sciences 790 Recreational & performing arts 910 Geography & travel An article published on India Outlook in July 2019 stated that Dharavi, Mumbai’s biggest slum, has now beaten the Taj Mahal as the most popular tourist destination in India, having “received a push by Hollywood and Indian films alike” (2019). Following Hesmondalgh’s observation that cultural industries reflect the inequalities of capitalist societies (2007), we examine precisely the relationship between poverty tours, cinema and Bollywood as a cultural industry. Through the analysis of literature on poverty tourism and film-induced tourism in India, and the thematic analysis of entries in a Tripadvisors page dedicated to Bollywood and slum tourism in Mumbai, we argue that the combination of Bollywood and slum tours speaks of the parallel trajectories which lead towards the perception of the slum and Bollywood as the two most prominent symbols of authentic India in the global marketplace, and that this promise of authenticity makes slums popular as tourist destinations. Taylor and Francis 2023-05-16 Article PeerReviewed text en cc_by_4 https://repository.londonmet.ac.uk/10005/3/Article%20Poverty%20tourism%20final.pdf text en cc_by_4 https://repository.londonmet.ac.uk/10005/5/Bollywood%20and%20slum%20tours%20%20poverty%20tourism%20and%20the%20Indian%20cultural%20industry.pdf Clini, Clelia and Valančiūnas, Deimantas (2023) Bollywood and slum tours: poverty tourism and the Indian cultural industry. Cultural Trends, 32 (4). pp. 366-382. ISSN 0954-8963 https://doi.org/10.1080/09548963.2023.2212618 10.1080/09548963.2023.2212618 10.1080/09548963.2023.2212618
spellingShingle 300 Social sciences
790 Recreational & performing arts
910 Geography & travel
Clini, Clelia
Valančiūnas, Deimantas
Bollywood and slum tours: poverty tourism and the Indian cultural industry
title Bollywood and slum tours: poverty tourism and the Indian cultural industry
title_full Bollywood and slum tours: poverty tourism and the Indian cultural industry
title_fullStr Bollywood and slum tours: poverty tourism and the Indian cultural industry
title_full_unstemmed Bollywood and slum tours: poverty tourism and the Indian cultural industry
title_short Bollywood and slum tours: poverty tourism and the Indian cultural industry
title_sort bollywood and slum tours poverty tourism and the indian cultural industry
topic 300 Social sciences
790 Recreational & performing arts
910 Geography & travel
url https://repository.londonmet.ac.uk/10005/3/Article%20Poverty%20tourism%20final.pdf
https://repository.londonmet.ac.uk/10005/5/Bollywood%20and%20slum%20tours%20%20poverty%20tourism%20and%20the%20Indian%20cultural%20industry.pdf
work_keys_str_mv AT cliniclelia bollywoodandslumtourspovertytourismandtheindianculturalindustry
AT valanciunasdeimantas bollywoodandslumtourspovertytourismandtheindianculturalindustry