Assessing the applicability of student-based brand equity constructs in university institution preference in Ghana
With ad-hoc application of the traditional element of marketing failing to sustainably cushion institutions against growing competition, universities are frantically searching for ways to differentiate themselves in the long term. This study ascertains the applicability of five empirically establish...
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| Format: | Thesis |
| Language: | English |
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2017
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| Online Access: | https://repository.londonmet.ac.uk/1225/1/EffahEbenezer%20-%20Complete%20thesis.pdf |