Basics of mobile marketing strategy
Recent years have witnessed a rapid growth in internet-enabled devices, including smartphones which have facilitated the performance of many tasks online. One of the major activities taking place on such online platforms is shopping. Indeed, smartphones are redefining the landscape of consumption fr...
| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
IGI Global
2016
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| Subjects: | |
| Online Access: | https://repository.londonmet.ac.uk/4558/1/Basics-of-Mobile-Marketing-Strategy.pdf |
| _version_ | 1825625339629404160 |
|---|---|
| author | Ozuem, Wilson Mulloo, Bibi Nafiisah |
| author2 | Ozuem, Wilson |
| author_facet | Ozuem, Wilson Ozuem, Wilson Mulloo, Bibi Nafiisah |
| author_sort | Ozuem, Wilson |
| collection | LMU |
| description | Recent years have witnessed a rapid growth in internet-enabled devices, including smartphones which have facilitated the performance of many tasks online. One of the major activities taking place on such online platforms is shopping. Indeed, smartphones are redefining the landscape of consumption from visiting conventional physical shops to consuming products and services in a digital arena. Despite a proliferation of both theoretical and empirical studies on smartphones marketplace, there is still a paucity of studies on how mobile phone devices enhance and facilitate consumption from physical marketplace to online marketspace. This chapter aims to contribute to extant studies on how smartphones impact on the consumption process. |
| first_indexed | 2024-07-09T03:57:32Z |
| format | Book Section |
| id | oai:repository.londonmet.ac.uk:4558 |
| institution | London Metropolitan University |
| language | English |
| last_indexed | 2024-07-09T03:57:32Z |
| publishDate | 2016 |
| publisher | IGI Global |
| record_format | eprints |
| spelling | oai:repository.londonmet.ac.uk:45582019-03-13T14:43:19Z https://repository.londonmet.ac.uk/4558/ Basics of mobile marketing strategy Ozuem, Wilson Mulloo, Bibi Nafiisah 650 Management & auxiliary services Recent years have witnessed a rapid growth in internet-enabled devices, including smartphones which have facilitated the performance of many tasks online. One of the major activities taking place on such online platforms is shopping. Indeed, smartphones are redefining the landscape of consumption from visiting conventional physical shops to consuming products and services in a digital arena. Despite a proliferation of both theoretical and empirical studies on smartphones marketplace, there is still a paucity of studies on how mobile phone devices enhance and facilitate consumption from physical marketplace to online marketspace. This chapter aims to contribute to extant studies on how smartphones impact on the consumption process. IGI Global Ozuem, Wilson Bowen, Gordon 2016 Book Section PeerReviewed text en https://repository.londonmet.ac.uk/4558/1/Basics-of-Mobile-Marketing-Strategy.pdf Ozuem, Wilson and Mulloo, Bibi Nafiisah (2016) Basics of mobile marketing strategy. In: Competitive social media marketing strategies. IGI Global, Hershey, Philadelphia, pp. 155-172. ISBN 9781466697775 10.4018/978-1-5225-2599-8.ch001 10.4018/978-1-5225-2599-8.ch001 |
| spellingShingle | 650 Management & auxiliary services Ozuem, Wilson Mulloo, Bibi Nafiisah Basics of mobile marketing strategy |
| title | Basics of mobile marketing strategy |
| title_full | Basics of mobile marketing strategy |
| title_fullStr | Basics of mobile marketing strategy |
| title_full_unstemmed | Basics of mobile marketing strategy |
| title_short | Basics of mobile marketing strategy |
| title_sort | basics of mobile marketing strategy |
| topic | 650 Management & auxiliary services |
| url | https://repository.londonmet.ac.uk/4558/1/Basics-of-Mobile-Marketing-Strategy.pdf |
| work_keys_str_mv | AT ozuemwilson basicsofmobilemarketingstrategy AT mulloobibinafiisah basicsofmobilemarketingstrategy |