Basics of mobile marketing strategy
Recent years have witnessed a rapid growth in internet-enabled devices, including smartphones which have facilitated the performance of many tasks online. One of the major activities taking place on such online platforms is shopping. Indeed, smartphones are redefining the landscape of consumption fr...
| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
IGI Global
2016
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| Subjects: | |
| Online Access: | https://repository.londonmet.ac.uk/4558/1/Basics-of-Mobile-Marketing-Strategy.pdf |