The intersection of social media and customer retention in the luxury beauty industry

Debates regarding the ontological relationship between social media and customer retention have attracted considerable attention, particularly in the luxury beauty industry. The use of Social Media in the luxury beauty industry has caused many heated debates as it is seen as a form of interference i...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awduron: Stokinger, Ellen, Ozuem, Wilson
Awduron Eraill: Goyal, Reshu
Fformat: Book Section
Cyhoeddwyd: IGI Global 2018
Pynciau: