The intersection of social media and customer retention in the luxury beauty industry
Debates regarding the ontological relationship between social media and customer retention have attracted considerable attention, particularly in the luxury beauty industry. The use of Social Media in the luxury beauty industry has caused many heated debates as it is seen as a form of interference i...
| Main Authors: | , |
|---|---|
| Outros Autores: | |
| Formato: | Book Section |
| Publicado em: |
IGI Global
2018
|
| Assuntos: |