The intersection of social media and customer retention in the luxury beauty industry

The intersection of social media and customer retention in the luxury beauty industry

Debates regarding the ontological relationship between social media and customer retention have attracted considerable attention, particularly in the luxury beauty industry. The use of Social Media in the luxury beauty industry has caused many heated debates as it is seen as a form of interference i...

Bibliografski detalji
Glavni autori:	Stokinger, Ellen, Ozuem, Wilson
Daljnji autori:	Goyal, Reshu
Format:	Book Section
Izdano:	IGI Global 2018
Teme:	300 Social sciences 330 Economics

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