Balancing gender awareness and professional priorities in advertising and audiovisual translation: an overview
This paper presents an overview of an ongoing multiphase study started in 2010 in which we examine how to raise students’ awareness of the consequences that their decisions regarding gender may have on responses to gender as represented on the screen. The study also aims at exploring how higher educ...
| Main Authors: | , , |
|---|---|
| Format: | Book Section |
| Language: | English |
| Published: |
Comares
2017
|
| Subjects: | |
| Online Access: | https://repository.londonmet.ac.uk/4933/1/Corrius%2C%20De%20Marco%20and%20Espasa%202017_Comares.pdf |
| _version_ | 1825625377900331008 |
|---|---|
| author | Corrius, Montse De Marco, Marcella Espasa, Eva |
| author_facet | Corrius, Montse De Marco, Marcella Espasa, Eva |
| author_sort | Corrius, Montse |
| collection | LMU |
| description | This paper presents an overview of an ongoing multiphase study started in 2010 in which we examine how to raise students’ awareness of the consequences that their decisions regarding gender may have on responses to gender as represented on the screen. The study also aims at exploring how higher education institutions may contribute to enhancing this awareness through the integration of relevant didactic content and assessment methods in their curriculum. This paper reviews the main findings and challenges of the five phases of our study, which included: (1) exploring advertising and audiovisual translation students’ attitudes towards gender issues in commercial advertising across different educational settings; (2) examining the connections between feminist pedagogies and our courses on advertising translation; (3) evaluating the students’ and the trainers’ gender awareness; (4) exploring students’ gender awareness when they are faced with non-profit advertising, and (5) analysing the varied situated knowledge and perceived responsibility of students, trainers and professionals as regards gender and professional priorities. |
| first_indexed | 2024-07-09T03:58:27Z |
| format | Book Section |
| id | oai:repository.londonmet.ac.uk:4933 |
| institution | London Metropolitan University |
| language | English |
| last_indexed | 2024-07-09T03:58:27Z |
| publishDate | 2017 |
| publisher | Comares |
| record_format | eprints |
| spelling | oai:repository.londonmet.ac.uk:49332019-06-10T15:36:15Z https://repository.londonmet.ac.uk/4933/ Balancing gender awareness and professional priorities in advertising and audiovisual translation: an overview Corrius, Montse De Marco, Marcella Espasa, Eva 410 Linguistics This paper presents an overview of an ongoing multiphase study started in 2010 in which we examine how to raise students’ awareness of the consequences that their decisions regarding gender may have on responses to gender as represented on the screen. The study also aims at exploring how higher education institutions may contribute to enhancing this awareness through the integration of relevant didactic content and assessment methods in their curriculum. This paper reviews the main findings and challenges of the five phases of our study, which included: (1) exploring advertising and audiovisual translation students’ attitudes towards gender issues in commercial advertising across different educational settings; (2) examining the connections between feminist pedagogies and our courses on advertising translation; (3) evaluating the students’ and the trainers’ gender awareness; (4) exploring students’ gender awareness when they are faced with non-profit advertising, and (5) analysing the varied situated knowledge and perceived responsibility of students, trainers and professionals as regards gender and professional priorities. Comares 2017 Book Section PeerReviewed text en https://repository.londonmet.ac.uk/4933/1/Corrius%2C%20De%20Marco%20and%20Espasa%202017_Comares.pdf Corrius, Montse, De Marco, Marcella and Espasa, Eva (2017) Balancing gender awareness and professional priorities in advertising and audiovisual translation: an overview. In: Traducir para la igualdad sexual = Translating for Sexual Equality. Comares, Granada, pp. 109-121. ISBN 978-84-9045-533-3 https://www.casadellibro.com/libro-traducir-para-la-igualdad-sexual/9788490455333/5936532 |
| spellingShingle | 410 Linguistics Corrius, Montse De Marco, Marcella Espasa, Eva Balancing gender awareness and professional priorities in advertising and audiovisual translation: an overview |
| title | Balancing gender awareness and professional priorities in advertising and audiovisual translation: an overview |
| title_full | Balancing gender awareness and professional priorities in advertising and audiovisual translation: an overview |
| title_fullStr | Balancing gender awareness and professional priorities in advertising and audiovisual translation: an overview |
| title_full_unstemmed | Balancing gender awareness and professional priorities in advertising and audiovisual translation: an overview |
| title_short | Balancing gender awareness and professional priorities in advertising and audiovisual translation: an overview |
| title_sort | balancing gender awareness and professional priorities in advertising and audiovisual translation an overview |
| topic | 410 Linguistics |
| url | https://repository.londonmet.ac.uk/4933/1/Corrius%2C%20De%20Marco%20and%20Espasa%202017_Comares.pdf |
| work_keys_str_mv | AT corriusmontse balancinggenderawarenessandprofessionalprioritiesinadvertisingandaudiovisualtranslationanoverview AT demarcomarcella balancinggenderawarenessandprofessionalprioritiesinadvertisingandaudiovisualtranslationanoverview AT espasaeva balancinggenderawarenessandprofessionalprioritiesinadvertisingandaudiovisualtranslationanoverview |