Relevance of fundraising charities’ content-marketing objectives: perceptions of donors, fundraisers, and their consultants
Many fundraising charities invest heavily in content marketing, often using consultants to direct their content-marketing efforts. Thus it is vital to establish whether certain key aims of content marketing suggested by literature in the field actually match the aspects of content marketing deemed m...
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| Format: | Article |
| Language: | English |
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Informa UK Limited
2017
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| Online Access: | https://repository.londonmet.ac.uk/5166/1/Bennett-Roger_AAM.pdf |