Improving sustainable fashion marketing and advertising: a reflection on framing message technique and consumers’ personality
Fashion, as one of the largest industries in the world, causes serious social and environmental issues. Sustainable fashion aims to reduce pollution and improve working conditions in the industry. This article suggests ideas for improving advertising and better understanding of consumer behavior in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications
2020
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| Subjects: | |
| Online Access: | https://repository.londonmet.ac.uk/5930/1/2018_Guedes%20et%20al_IJM.pdf |