Religion and consumer behaviour in developing nations: a look into the future
This is a conceptual chapter which sets out to critically review and integrate the themes covered throughout this book but also develop its own arguments about the urgency for marketers to advance their understanding and tools that help them identify religious needs in order to serve them profitably...
| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Edward Elgar Publishing
2021
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| Subjects: | |
| Online Access: | https://repository.londonmet.ac.uk/6337/1/%5B9781839101021%20-%20Religion%20and%20Consumer%20Behaviour%20in%20Developing%20Nations%5D%20Chapter%208.pdf |