Calling time on responsible drinking: a qualitative study of perceptions of information on alcohol product labels
Objectives: This study aimed to explore (a) how people interpret responsible drinking messages on alcohol product labels, and (b) the acceptability of including health information on labels. Design: Qualitative interviews. Methods: Face-to-face semi-structured interviews were conducted w...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2022
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| Subjects: | |
| Online Access: | https://repository.londonmet.ac.uk/7984/1/2022_bjhp_Calling%20time%20on%20responsible%20drinking.pdf |
| _version_ | 1804072849608015872 |
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| author | Davies, Emma L. Cooke, Richard de Visser, Richard O. Conroy, Dominic |
| author_facet | Davies, Emma L. Cooke, Richard de Visser, Richard O. Conroy, Dominic |
| author_sort | Davies, Emma L. |
| collection | LMU |
| description | Objectives:
This study aimed to explore (a) how people interpret responsible drinking messages on alcohol product labels, and (b) the acceptability of including health information on labels.
Design:
Qualitative interviews.
Methods:
Face-to-face semi-structured interviews were conducted with 20 people aged 21–63; 18 were classified risky drinkers using AUDIT-C. They were shown three sets of alcohol product labels: one including three responsible drinking messages (drink responsibly), one with three positively worded health messages (drinking less reduces risks) and one with three negatively worded health messages (drinking more increases risks). Health messages included information about cancer, liver and heart disease.
Results:
Thematic analysis identified three themes: ambiguity about alcohol labelling; identifying oneself as responsible; and acceptability of enhanced product labelling. Participants were critical of responsible drinking messages and wary of conflicting health information in the media. They positioned themselves as responsible, knowledgeable drinkers and distanced themselves from problem drinkers. They did not appear to support the inclusion of health information on labels; however, novel information was considered more impactful.
Conclusions:
Responsible drinking messages were seen by our sample as an alcohol industry ploy. Although health messages about cancer were seen as potentially impactful, the ability of consumers to position themselves as unproblematic drinkers means that they may not see the information. |
| first_indexed | 2024-07-09T04:05:41Z |
| format | Article |
| id | oai:repository.londonmet.ac.uk:7984 |
| institution | London Metropolitan University |
| language | English |
| last_indexed | 2024-07-09T04:05:41Z |
| publishDate | 2022 |
| publisher | Wiley |
| record_format | eprints |
| spelling | oai:repository.londonmet.ac.uk:79842023-10-20T01:58:12Z http://repository.londonmet.ac.uk/7984/ Calling time on responsible drinking: a qualitative study of perceptions of information on alcohol product labels Davies, Emma L. Cooke, Richard de Visser, Richard O. Conroy, Dominic 610 Medicine & health Objectives: This study aimed to explore (a) how people interpret responsible drinking messages on alcohol product labels, and (b) the acceptability of including health information on labels. Design: Qualitative interviews. Methods: Face-to-face semi-structured interviews were conducted with 20 people aged 21–63; 18 were classified risky drinkers using AUDIT-C. They were shown three sets of alcohol product labels: one including three responsible drinking messages (drink responsibly), one with three positively worded health messages (drinking less reduces risks) and one with three negatively worded health messages (drinking more increases risks). Health messages included information about cancer, liver and heart disease. Results: Thematic analysis identified three themes: ambiguity about alcohol labelling; identifying oneself as responsible; and acceptability of enhanced product labelling. Participants were critical of responsible drinking messages and wary of conflicting health information in the media. They positioned themselves as responsible, knowledgeable drinkers and distanced themselves from problem drinkers. They did not appear to support the inclusion of health information on labels; however, novel information was considered more impactful. Conclusions: Responsible drinking messages were seen by our sample as an alcohol industry ploy. Although health messages about cancer were seen as potentially impactful, the ability of consumers to position themselves as unproblematic drinkers means that they may not see the information. Wiley 2022-10-20 Article PeerReviewed text en https://repository.londonmet.ac.uk/7984/1/2022_bjhp_Calling%20time%20on%20responsible%20drinking.pdf Davies, Emma L., Cooke, Richard, de Visser, Richard O. and Conroy, Dominic (2022) Calling time on responsible drinking: a qualitative study of perceptions of information on alcohol product labels. British Journal of Health Psychology, 28 (2). pp. 320-337. ISSN 1359-107X http://dx.doi.org/10.1111/bjhp.12627 10.1111/bjhp.12627 |
| spellingShingle | 610 Medicine & health Davies, Emma L. Cooke, Richard de Visser, Richard O. Conroy, Dominic Calling time on responsible drinking: a qualitative study of perceptions of information on alcohol product labels |
| title | Calling time on responsible drinking: a qualitative study of perceptions of information on alcohol product labels |
| title_full | Calling time on responsible drinking: a qualitative study of perceptions of information on alcohol product labels |
| title_fullStr | Calling time on responsible drinking: a qualitative study of perceptions of information on alcohol product labels |
| title_full_unstemmed | Calling time on responsible drinking: a qualitative study of perceptions of information on alcohol product labels |
| title_short | Calling time on responsible drinking: a qualitative study of perceptions of information on alcohol product labels |
| title_sort | calling time on responsible drinking a qualitative study of perceptions of information on alcohol product labels |
| topic | 610 Medicine & health |
| url | https://repository.londonmet.ac.uk/7984/1/2022_bjhp_Calling%20time%20on%20responsible%20drinking.pdf |
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