Initiation, marketing and branding of smart city projects: a study of decision processes
Today, smart city areas and initiatives are found throughout the world, yet little research has been completed into the processes whereby decisions concerning the initiation, marketing, and branding of smart city projects have been taken. The present study examined these processes via interviews wit...
| Autores principales: | , , |
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| Formato: | Artículo |
| Lenguaje: | English |
| Publicado: |
Taylor and Francis Group, Routledge
2023
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| Acceso en línea: | https://repository.londonmet.ac.uk/8136/3/JMM.pdf |