Mobilising big data analytics capabilities to improve performance of tourism supply chains: the moderating role of dynamic capabilities
Purpose: With the emergence of big data analytics and the importance of analytics-driven decisions, the travel industry is swiftly jumping on and adopting the bandwagon. However, research in this domain is limited. Accordingly, the present research seeks to understand how Big Data Analytics Capabili...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald
2024
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| Subjects: | |
| Online Access: | https://repository.londonmet.ac.uk/8715/3/Accepted%20Manuscript%20%281%29.pdf |