Bridging realities into organizations through innovation and productivity: exploring the intersection of artificial intelligence, internet of things, and big data analytics in the metaverse environment using a multi-method approach
This study investigates how organizations may increase innovation and productivity through the Metaverse environment efficacy (MVEE), Artificial intelligence usage (AIU), Internet of Things usage (IoTU), and Big Data Analytics usage (BDAU). The study gathers responses from the gaming, information te...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2024
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| Subjects: | |
| Online Access: | https://repository.londonmet.ac.uk/9529/3/Revised%20Manuscript%20-%20Accepted%20%281%29.pdf |
| _version_ | 1824446472897167360 |
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| author | Samadhiya, Ashutosh Agrawal, Rohit Kumar, Anil Luthra, Sunil |
| author_facet | Samadhiya, Ashutosh Agrawal, Rohit Kumar, Anil Luthra, Sunil |
| author_sort | Samadhiya, Ashutosh |
| collection | LMU |
| description | This study investigates how organizations may increase innovation and productivity through the Metaverse environment efficacy (MVEE), Artificial intelligence usage (AIU), Internet of Things usage (IoTU), and Big Data Analytics usage (BDAU). The study gathers responses from the gaming, information technology, and entertainment industries, using a multi-method involving Partial Least Squares Structural Equation Modeling, Fuzzy-set Qualitative Comparative Analysis, and Artificial Neural Networks to investigate how these technologies might be used to improve the linking of disparate realities in a business context. The use of AI in personalized and decision-support applications, IoT for real-time data collecting, and BDAU for an insights-driven strategy all combine to create a dynamic MVEE ecosystem. The research also delves into theoretical implications concerning the viability of using the MVEE to boost innovation and productivity. This research identifies the applications of using AI, IoT, and BDA to drive organizational performance in terms of innovation and productivity. Also, the research lays out the role of AI, IoT, and BDA in creating a dynamic metaverse ecosystem. |
| first_indexed | 2025-02-19T01:15:42Z |
| format | Article |
| id | oai:repository.londonmet.ac.uk:9529 |
| institution | London Metropolitan University |
| language | English |
| last_indexed | 2025-02-19T01:15:42Z |
| publishDate | 2024 |
| publisher | Elsevier |
| record_format | eprints |
| spelling | oai:repository.londonmet.ac.uk:95292024-08-09T08:28:05Z https://repository.londonmet.ac.uk/9529/ Bridging realities into organizations through innovation and productivity: exploring the intersection of artificial intelligence, internet of things, and big data analytics in the metaverse environment using a multi-method approach Samadhiya, Ashutosh Agrawal, Rohit Kumar, Anil Luthra, Sunil 000 Computer science, information & general works 600 Technology 650 Management & auxiliary services This study investigates how organizations may increase innovation and productivity through the Metaverse environment efficacy (MVEE), Artificial intelligence usage (AIU), Internet of Things usage (IoTU), and Big Data Analytics usage (BDAU). The study gathers responses from the gaming, information technology, and entertainment industries, using a multi-method involving Partial Least Squares Structural Equation Modeling, Fuzzy-set Qualitative Comparative Analysis, and Artificial Neural Networks to investigate how these technologies might be used to improve the linking of disparate realities in a business context. The use of AI in personalized and decision-support applications, IoT for real-time data collecting, and BDAU for an insights-driven strategy all combine to create a dynamic MVEE ecosystem. The research also delves into theoretical implications concerning the viability of using the MVEE to boost innovation and productivity. This research identifies the applications of using AI, IoT, and BDA to drive organizational performance in terms of innovation and productivity. Also, the research lays out the role of AI, IoT, and BDA in creating a dynamic metaverse ecosystem. Elsevier 2024-10 Article PeerReviewed text en cc_by_nc_nd_4 https://repository.londonmet.ac.uk/9529/3/Revised%20Manuscript%20-%20Accepted%20%281%29.pdf Samadhiya, Ashutosh, Agrawal, Rohit, Kumar, Anil and Luthra, Sunil (2024) Bridging realities into organizations through innovation and productivity: exploring the intersection of artificial intelligence, internet of things, and big data analytics in the metaverse environment using a multi-method approach. Decision Support Systems, 185 (114290). ISSN 0167-9236, 1873-5797 https://www.sciencedirect.com/science/article/pii/S0167923624001234#:~:text=This%20research%20identifies%20the%20applications,creating%20a%20dynamic%20metaverse%20ecosystem. 10.1016/j.dss.2024.114290 10.1016/j.dss.2024.114290 |
| spellingShingle | 000 Computer science, information & general works 600 Technology 650 Management & auxiliary services Samadhiya, Ashutosh Agrawal, Rohit Kumar, Anil Luthra, Sunil Bridging realities into organizations through innovation and productivity: exploring the intersection of artificial intelligence, internet of things, and big data analytics in the metaverse environment using a multi-method approach |
| title | Bridging realities into organizations through innovation and productivity: exploring the intersection of artificial intelligence, internet of things, and big data analytics in the metaverse environment using a multi-method approach |
| title_full | Bridging realities into organizations through innovation and productivity: exploring the intersection of artificial intelligence, internet of things, and big data analytics in the metaverse environment using a multi-method approach |
| title_fullStr | Bridging realities into organizations through innovation and productivity: exploring the intersection of artificial intelligence, internet of things, and big data analytics in the metaverse environment using a multi-method approach |
| title_full_unstemmed | Bridging realities into organizations through innovation and productivity: exploring the intersection of artificial intelligence, internet of things, and big data analytics in the metaverse environment using a multi-method approach |
| title_short | Bridging realities into organizations through innovation and productivity: exploring the intersection of artificial intelligence, internet of things, and big data analytics in the metaverse environment using a multi-method approach |
| title_sort | bridging realities into organizations through innovation and productivity exploring the intersection of artificial intelligence internet of things and big data analytics in the metaverse environment using a multi method approach |
| topic | 000 Computer science, information & general works 600 Technology 650 Management & auxiliary services |
| url | https://repository.londonmet.ac.uk/9529/3/Revised%20Manuscript%20-%20Accepted%20%281%29.pdf |
| work_keys_str_mv | AT samadhiyaashutosh bridgingrealitiesintoorganizationsthroughinnovationandproductivityexploringtheintersectionofartificialintelligenceinternetofthingsandbigdataanalyticsinthemetaverseenvironmentusingamultimethodapproach AT agrawalrohit bridgingrealitiesintoorganizationsthroughinnovationandproductivityexploringtheintersectionofartificialintelligenceinternetofthingsandbigdataanalyticsinthemetaverseenvironmentusingamultimethodapproach AT kumaranil bridgingrealitiesintoorganizationsthroughinnovationandproductivityexploringtheintersectionofartificialintelligenceinternetofthingsandbigdataanalyticsinthemetaverseenvironmentusingamultimethodapproach AT luthrasunil bridgingrealitiesintoorganizationsthroughinnovationandproductivityexploringtheintersectionofartificialintelligenceinternetofthingsandbigdataanalyticsinthemetaverseenvironmentusingamultimethodapproach |