Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness

Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness

Εμφάνιση άλλων εκδόσεων (1)

Two experiments designed to investigate how the shape and colour of packaging, and product category, conjointly impact consumers’ product and packaging expectations are reported. In Experiment 1, the shape (rounded vs. angular) and visual appearance (greyscale, red‐to‐yellow and blue‐to‐green colour...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	Marques da Rosa, V, Spence, C, Miletto Tonetto, L
Μορφή:	Journal article
Γλώσσα:	English
Έκδοση:	Wiley 2018

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