Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness

Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness

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Two experiments designed to investigate how the shape and colour of packaging, and product category, conjointly impact consumers’ product and packaging expectations are reported. In Experiment 1, the shape (rounded vs. angular) and visual appearance (greyscale, red‐to‐yellow and blue‐to‐green colour...

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Dettagli Bibliografici
Autori principali:	Marques da Rosa, V, Spence, C, Miletto Tonetto, L
Natura:	Journal article
Lingua:	English
Pubblicazione:	Wiley 2018

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