Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness

Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness

Бусад хувилбаруудыг харуулах (1)

Two experiments designed to investigate how the shape and colour of packaging, and product category, conjointly impact consumers’ product and packaging expectations are reported. In Experiment 1, the shape (rounded vs. angular) and visual appearance (greyscale, red‐to‐yellow and blue‐to‐green colour...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй
Үндсэн зохиолчид:	Marques da Rosa, V, Spence, C, Miletto Tonetto, L
Формат:	Journal article
Хэл сонгох:	English
Хэвлэсэн:	Wiley 2018

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