Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness

Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness

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Two experiments designed to investigate how the shape and colour of packaging, and product category, conjointly impact consumers’ product and packaging expectations are reported. In Experiment 1, the shape (rounded vs. angular) and visual appearance (greyscale, red‐to‐yellow and blue‐to‐green colour...

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Bibliografische gegevens
Hoofdauteurs:	Marques da Rosa, V, Spence, C, Miletto Tonetto, L
Formaat:	Journal article
Taal:	English
Gepubliceerd in:	Wiley 2018

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