| Summary: | Drawing on the records of Labour’s annual women’s conference, this article analyses why, how and with what effects women activists in the Labour Party claimed to represent ‘the housewife’ in post-war Britain. Building on longstanding traditions on the left, Labour women saw a politics of housewifery as the most effective means of advancing the interests of working-class women in post-war Britain, and asserted the housewife's need for state intervention, good quality housing, and generous welfare provision. They also recognised that the housewife’s concerns extended far beyond her own home, and were keen to promote her interests in different arenas, including paid work. Yet the success of groups like the British Housewives League meant that Labour women found it increasingly difficult to pursue a left-wing politics of the housewife. In opposition, they began to adopt the language of consumerism, losing sight of the emphasis on gender which had made their politics distinctive. This article thus shows that housewifery was a malleable and contested identity in the post-war period, valuable to those on the left as well as non-partisan women and those on the right. It also provides a new perspective on longstanding debates over the Labour Party’s failure to appeal to women voters.
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