Cash versus lottery video messages: online COVID-19 vaccine incentives experiment

During the COVID-19 pandemic, governments offered financial incentives to increase vaccine uptake. We evaluate the impact on COVID-19 vaccine uptake of cash equivalents versus being entered into lotteries. We randomly assign 1628 unvaccinated US participants into one of three 45-second informational...

Full description

Bibliographic Details
Main Authors: Duch, RM, Barnett, A, Filipek, M, Espinosa-Brito, J, Roope, LSJ, Violato, M, Clarke, PM
Format: Journal article
Language:English
Published: Oxford University Press 2023
_version_ 1826310772092829696
author Duch, RM
Barnett, A
Filipek, M
Espinosa-Brito, J
Roope, LSJ
Violato, M
Clarke, PM
author_facet Duch, RM
Barnett, A
Filipek, M
Espinosa-Brito, J
Roope, LSJ
Violato, M
Clarke, PM
author_sort Duch, RM
collection OXFORD
description During the COVID-19 pandemic, governments offered financial incentives to increase vaccine uptake. We evaluate the impact on COVID-19 vaccine uptake of cash equivalents versus being entered into lotteries. We randomly assign 1628 unvaccinated US participants into one of three 45-second informational videos promoting vaccination with messages about (a) health benefits of COVID-19 vaccines (control), (b) being entered into lotteries or (c) receiving cash equivalent vouchers. After seeing the control health information video, 16% of individuals wanted information on COVID-19 vaccination. This compared with 14% of those assigned to the lottery video (odds ratio of 0.82 relative to control: 95% credible interval, 0.58–1.17) and 22% of those assigned to the cash voucher video (odds ratio of 1.53 relative to control: 95% credible interval, 1.11–2.11). These results support greater use of cash vouchers to promote information seeking about COVID-19 vaccination and do not support the use of lottery incentives.
first_indexed 2024-03-07T07:56:54Z
format Journal article
id oxford-uuid:092eed78-bdd2-4bb4-b1a2-9f242bc45d7c
institution University of Oxford
language English
last_indexed 2024-03-07T07:56:54Z
publishDate 2023
publisher Oxford University Press
record_format dspace
spelling oxford-uuid:092eed78-bdd2-4bb4-b1a2-9f242bc45d7c2023-09-04T09:39:10ZCash versus lottery video messages: online COVID-19 vaccine incentives experimentJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:092eed78-bdd2-4bb4-b1a2-9f242bc45d7cEnglishSymplectic ElementsOxford University Press2023Duch, RMBarnett, AFilipek, MEspinosa-Brito, JRoope, LSJViolato, MClarke, PMDuring the COVID-19 pandemic, governments offered financial incentives to increase vaccine uptake. We evaluate the impact on COVID-19 vaccine uptake of cash equivalents versus being entered into lotteries. We randomly assign 1628 unvaccinated US participants into one of three 45-second informational videos promoting vaccination with messages about (a) health benefits of COVID-19 vaccines (control), (b) being entered into lotteries or (c) receiving cash equivalent vouchers. After seeing the control health information video, 16% of individuals wanted information on COVID-19 vaccination. This compared with 14% of those assigned to the lottery video (odds ratio of 0.82 relative to control: 95% credible interval, 0.58–1.17) and 22% of those assigned to the cash voucher video (odds ratio of 1.53 relative to control: 95% credible interval, 1.11–2.11). These results support greater use of cash vouchers to promote information seeking about COVID-19 vaccination and do not support the use of lottery incentives.
spellingShingle Duch, RM
Barnett, A
Filipek, M
Espinosa-Brito, J
Roope, LSJ
Violato, M
Clarke, PM
Cash versus lottery video messages: online COVID-19 vaccine incentives experiment
title Cash versus lottery video messages: online COVID-19 vaccine incentives experiment
title_full Cash versus lottery video messages: online COVID-19 vaccine incentives experiment
title_fullStr Cash versus lottery video messages: online COVID-19 vaccine incentives experiment
title_full_unstemmed Cash versus lottery video messages: online COVID-19 vaccine incentives experiment
title_short Cash versus lottery video messages: online COVID-19 vaccine incentives experiment
title_sort cash versus lottery video messages online covid 19 vaccine incentives experiment
work_keys_str_mv AT duchrm cashversuslotteryvideomessagesonlinecovid19vaccineincentivesexperiment
AT barnetta cashversuslotteryvideomessagesonlinecovid19vaccineincentivesexperiment
AT filipekm cashversuslotteryvideomessagesonlinecovid19vaccineincentivesexperiment
AT espinosabritoj cashversuslotteryvideomessagesonlinecovid19vaccineincentivesexperiment
AT roopelsj cashversuslotteryvideomessagesonlinecovid19vaccineincentivesexperiment
AT violatom cashversuslotteryvideomessagesonlinecovid19vaccineincentivesexperiment
AT clarkepm cashversuslotteryvideomessagesonlinecovid19vaccineincentivesexperiment