Mass Customization: Japan's New Frontier
Mass customization — making products tailor-made for each individual buyer, in which even the base components are varied — sounds impossible. Yet it is a reality in Japan and represents a new Japanese competitive advantage. Roy Westbrook and Peter Williamson, reflecting on many visits to Japan, ide...
Main Authors: | Westbrook, R, Williamson, P |
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Format: | Journal article |
Published: |
1993
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