Gastromotive dining: Using experiential multisensory dining to engage customers
We live in an ‘experience economy’, in which consumers value the experiences offered by brands in some cases seemingly over the utility of the goods or services they offer. Over the last quarter of a century or so, the world of marketing has seen a clear shift towards a more experiential form of con...
Main Authors: | , |
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Format: | Journal article |
Language: | English |
Published: |
Elsevier
2023
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