Marketing sonified fragrance: Designing soundscapes for scent
Auditory branding is undoubtedly becoming more important across a range of sectors. One area, in particular, that has recently seen significant growth concerns the introduction of music and soundscapes that have been specifically designed to match a particular scent (what one might think of as “audi...
প্রধান লেখক: | Spence, C, Di Stefano, N, Reinoso-Carvalho, F, Velasco, C |
---|---|
বিন্যাস: | Journal article |
ভাষা: | English |
প্রকাশিত: |
SAGE Publications
2024
|
অনুরূপ উপাদানগুলি
-
The influence of soundscapes on the perception and evaluation of beers
অনুযায়ী: Reinoso Carvalho, F, অন্যান্য
প্রকাশিত: (2016) -
Scent and the cinema
অনুযায়ী: Spence, C
প্রকাশিত: (2020) -
Scent in motion: On the multiple uses of ambient scent in the context of passenger transport
অনুযায়ী: Spence, C
প্রকাশিত: (2021) -
Musical scents: on the surprising absence of scented musical/auditory events, entertainments, and experiences
অনুযায়ী: Spence, C
প্রকাশিত: (2021) -
Scenting the anosmic cube: on the use of ambient scent in the context of the art gallery or museum
অনুযায়ী: Spence, C
প্রকাশিত: (2020)