Marketing sonified fragrance: Designing soundscapes for scent

Marketing sonified fragrance: Designing soundscapes for scent

Auditory branding is undoubtedly becoming more important across a range of sectors. One area, in particular, that has recently seen significant growth concerns the introduction of music and soundscapes that have been specifically designed to match a particular scent (what one might think of as “audi...

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Manylion Llyfryddiaeth
Prif Awduron:	Spence, C, Di Stefano, N, Reinoso-Carvalho, F, Velasco, C
Fformat:	Journal article
Iaith:	English
Cyhoeddwyd:	SAGE Publications 2024

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