| Summary: | Time has long been of interest to strategy scholars. Speed may be a source of competitive advantage, strategic planning structures action across time, and temporal norms open and close opportunities. Yet, temporality has mostly remained only a backdrop for strategic action in strategy research. Thus, in this Guidepost we call attention to temporal intentionality. This includes a focus on timing of action and nonaction, but also accelerating, entraining, sustaining, and narrating action. We elaborate on these different aspects of temporality and propose new questions for exploratory, abductively oriented research on temporal intentionality.
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