Alternative Models of Categorization: Toward a Contingent Processing Framework
Widely varying accounts of how people categorize new instances have been advanced in recent years. It is argued that identification and evaluation of a product are fundamentally intertwined and are outcomes of a process intended both to provide meaning and to facilitate a readiness to respond. The v...
| Main Authors: | , |
|---|---|
| Format: | Journal article |
| Published: |
1987
|