Salience
We review the fast-growing work on salience and economic behavior. Psychological research shows that salient stimuli attract human attention bottom up due to their high contrast with surroundings, their surprising nature relative to recalled experiences, or their prominence. The Bordalo, Gennaioli &...
| Main Authors: | , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Annual Reviews
2022
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