Integration and search engine bias
We study the effects of integration between a search engine and a publisher. In a model in which the search engine (i) allocates users across publishers and (ii) competes with publishers to attract advertisers, we find that the search engine is biased against publishers that display many ads - even...
| Main Authors: | , |
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| Format: | Journal article |
| Published: |
Wiley
2014
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| _version_ | 1797059198872190976 |
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| author | de Cornière, A Taylor, G |
| author_facet | de Cornière, A Taylor, G |
| author_sort | de Cornière, A |
| collection | OXFORD |
| description | We study the effects of integration between a search engine and a publisher. In a model in which the search engine (i) allocates users across publishers and (ii) competes with publishers to attract advertisers, we find that the search engine is biased against publishers that display many ads - even without integration. Integration can (but need not) lead to own-content bias. It can also benefit consumers by reducing the nuisance costs due to excessive advertising. Advertisers are more likely to suffer from integration than consumers. On net, the welfare effects of integration are ambiguous. © 2014, RAND. |
| first_indexed | 2024-03-06T20:00:48Z |
| format | Journal article |
| id | oxford-uuid:273a2663-b817-4fe5-ada1-f0abdc46adbc |
| institution | University of Oxford |
| last_indexed | 2024-03-06T20:00:48Z |
| publishDate | 2014 |
| publisher | Wiley |
| record_format | dspace |
| spelling | oxford-uuid:273a2663-b817-4fe5-ada1-f0abdc46adbc2022-03-26T12:05:42ZIntegration and search engine biasJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:273a2663-b817-4fe5-ada1-f0abdc46adbcSymplectic Elements at OxfordWiley2014de Cornière, ATaylor, GWe study the effects of integration between a search engine and a publisher. In a model in which the search engine (i) allocates users across publishers and (ii) competes with publishers to attract advertisers, we find that the search engine is biased against publishers that display many ads - even without integration. Integration can (but need not) lead to own-content bias. It can also benefit consumers by reducing the nuisance costs due to excessive advertising. Advertisers are more likely to suffer from integration than consumers. On net, the welfare effects of integration are ambiguous. © 2014, RAND. |
| spellingShingle | de Cornière, A Taylor, G Integration and search engine bias |
| title | Integration and search engine bias |
| title_full | Integration and search engine bias |
| title_fullStr | Integration and search engine bias |
| title_full_unstemmed | Integration and search engine bias |
| title_short | Integration and search engine bias |
| title_sort | integration and search engine bias |
| work_keys_str_mv | AT decornierea integrationandsearchenginebias AT taylorg integrationandsearchenginebias |