Integration and search engine bias
We study the effects of integration between a search engine and a publisher. In a model in which the search engine (i) allocates users across publishers and (ii) competes with publishers to attract advertisers, we find that the search engine is biased against publishers that display many ads - even...
Main Authors: | de Cornière, A, Taylor, G |
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Format: | Journal article |
Published: |
Wiley
2014
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