Sensehacking the guest’s multisensory hotel experience

Sensehacking the guest’s multisensory hotel experience

This narrative review discusses the literature on contemporary sensory marketing as it applies to hotel design. The role of each of the guest’s senses in the different stages of the customer journey are highlighted, and the functional benefits (to the guest’s multisensory experience), and likely com...

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Dades bibliogràfiques
Autor principal:	Spence, C
Format:	Journal article
Idioma:	English
Publicat:	Frontiers Media 2022

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