Sensehacking the guest’s multisensory hotel experience

This narrative review discusses the literature on contemporary sensory marketing as it applies to hotel design. The role of each of the guest’s senses in the different stages of the customer journey are highlighted, and the functional benefits (to the guest’s multisensory experience), and likely com...

詳細記述

書誌詳細
第一著者: Spence, C
フォーマット: Journal article
言語:English
出版事項: Frontiers Media 2022

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