Sensehacking the guest’s multisensory hotel experience

Sensehacking the guest’s multisensory hotel experience

This narrative review discusses the literature on contemporary sensory marketing as it applies to hotel design. The role of each of the guest’s senses in the different stages of the customer journey are highlighted, and the functional benefits (to the guest’s multisensory experience), and likely com...

Bibliografske podrobnosti
Glavni avtor:	Spence, C
Format:	Journal article
Jezik:	English
Izdano:	Frontiers Media 2022

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