Online advertising and privacy
An online platform makes a profit by auctioning an advertising slot that appears whenever a consumer visits its website. Several firms compete in the auction, and consumers differ in their preferences. Prior to the auction, the platform gathers data which is statistically correlated with consumers...
Main Authors: | de Corniere, A, De Nijs, R |
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Format: | Working paper |
Published: |
University of Oxford
2013
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