Online advertising and privacy
An online platform makes a profit by auctioning an advertising slot that appears whenever a consumer visits its website. Several firms compete in the auction, and consumers differ in their preferences. Prior to the auction, the platform gathers data which is statistically correlated with consumers...
| Hlavní autoři: | , |
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| Médium: | Working paper |
| Vydáno: |
University of Oxford
2013
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