Olfactory-tactile compatibility effects demonstrated using a variation of the Implicit Association Test.

We investigated whether the crossmodal associations between olfaction and touch reported previously in studies involving subjective report measures could also be demonstrated using an indirect measure of crossmodal association. To this end, we used a modified version of the Implicit Association Test...

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Main Authors: Luisa Demattè, M, Sanabria, D, Spence, C
Format: Journal article
Language:English
Published: 2007
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author Luisa Demattè, M
Sanabria, D
Spence, C
author_facet Luisa Demattè, M
Sanabria, D
Spence, C
author_sort Luisa Demattè, M
collection OXFORD
description We investigated whether the crossmodal associations between olfaction and touch reported previously in studies involving subjective report measures could also be demonstrated using an indirect measure of crossmodal association. To this end, we used a modified version of the Implicit Association Test. The participants had to make speeded discrimination responses to a series of unimodally presented olfactory (lemon vs. animal odour) or tactile stimuli (soft vs. rough fabric) using two response keys. In compatible blocks of trials, the olfactory and tactile stimuli that were mapped onto the same response key were considered to share a stronger association (e.g., the lemon odour and the soft fabric) than those that were combined onto the same response key in the incompatible blocks of trials (e.g., the animal odour and the soft fabric). The results showed that the participants responded significantly more rapidly in the compatible response mapping blocks than in the incompatible blocks, thus confirming the existence of associations between the stimuli that were considered to be compatible. These results provide the first empirical evidence that olfactory-tactile crossmodal associations are stable enough to influence performance even when not directly relevant to a participant's task.
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spelling oxford-uuid:2c303ef9-1c9c-4c1a-81fb-171139c6ccef2022-03-26T12:35:31ZOlfactory-tactile compatibility effects demonstrated using a variation of the Implicit Association Test.Journal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:2c303ef9-1c9c-4c1a-81fb-171139c6ccefEnglishSymplectic Elements at Oxford2007Luisa Demattè, MSanabria, DSpence, CWe investigated whether the crossmodal associations between olfaction and touch reported previously in studies involving subjective report measures could also be demonstrated using an indirect measure of crossmodal association. To this end, we used a modified version of the Implicit Association Test. The participants had to make speeded discrimination responses to a series of unimodally presented olfactory (lemon vs. animal odour) or tactile stimuli (soft vs. rough fabric) using two response keys. In compatible blocks of trials, the olfactory and tactile stimuli that were mapped onto the same response key were considered to share a stronger association (e.g., the lemon odour and the soft fabric) than those that were combined onto the same response key in the incompatible blocks of trials (e.g., the animal odour and the soft fabric). The results showed that the participants responded significantly more rapidly in the compatible response mapping blocks than in the incompatible blocks, thus confirming the existence of associations between the stimuli that were considered to be compatible. These results provide the first empirical evidence that olfactory-tactile crossmodal associations are stable enough to influence performance even when not directly relevant to a participant's task.
spellingShingle Luisa Demattè, M
Sanabria, D
Spence, C
Olfactory-tactile compatibility effects demonstrated using a variation of the Implicit Association Test.
title Olfactory-tactile compatibility effects demonstrated using a variation of the Implicit Association Test.
title_full Olfactory-tactile compatibility effects demonstrated using a variation of the Implicit Association Test.
title_fullStr Olfactory-tactile compatibility effects demonstrated using a variation of the Implicit Association Test.
title_full_unstemmed Olfactory-tactile compatibility effects demonstrated using a variation of the Implicit Association Test.
title_short Olfactory-tactile compatibility effects demonstrated using a variation of the Implicit Association Test.
title_sort olfactory tactile compatibility effects demonstrated using a variation of the implicit association test
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AT sanabriad olfactorytactilecompatibilityeffectsdemonstratedusingavariationoftheimplicitassociationtest
AT spencec olfactorytactilecompatibilityeffectsdemonstratedusingavariationoftheimplicitassociationtest