Influence of teaware on subjective ratings of, and taste expectations concerning, tea
Two studies were conducted in order to investigate the influence of teaware on consumers’ subjective ratings of, and taste expectations concerning, one of the world’s most popular beverages, namely tea. In Study 1, 100 Chinese participants and 100 participants from the USA viewed online photographs...
| Main Authors: | , , , |
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| Format: | Journal article |
| Language: | English |
| Published: |
Elsevier
2019
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