The Influence of Color and Label Information on Flavor Perception
Previous research that has manipulated either the color of, or labeling information associated with, foods and beverages has shown that each of these factors can significantly influence perceptual and preferential responses to them. The present study examined how the simultaneous manipulation of the...
| Main Authors: | , , , |
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| Format: | Journal article |
| Jezik: | English |
| Izdano: |
2009
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