Made in China, fashioned in Africa: ethnic dress in Ethiopia and Mozambique

The influx of Chinese-made African ethnic dress has been central to debates about the consequences of the growing Chinese presence in Africa. Exploring the reception of the Chinese-produced capulana in Mozambique and net'ela in Ethiopia, we demonstrate that Mozambican and Ethiopian manufacturer...

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Main Authors: von Pezold, J, Driessen, M
Format: Journal article
Language:English
Published: Cambridge University Press 2021
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author von Pezold, J
Driessen, M
author_facet von Pezold, J
Driessen, M
author_sort von Pezold, J
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description The influx of Chinese-made African ethnic dress has been central to debates about the consequences of the growing Chinese presence in Africa. Exploring the reception of the Chinese-produced capulana in Mozambique and net'ela in Ethiopia, we demonstrate that Mozambican and Ethiopian manufacturers and traders, from the grass roots up to cultural elites, engage with Chinese imports with creativity and verve. While welcoming Chinese materials for their affordability, bold and bright colours and suitability for dressmaking, they fashion them in ways that fit their own tastes and the local fashion trends. We distinguish three practices by which people do this: first, by incorporating Chinese materials or design elements into their own products; second, by co-creating new designs and dress with their Chinese counterparts; and third, by altering the imported fabrics. Apart from fashioning imports, some manufacturers use strategies to distinguish their own products from Chinese counterparts. These strategies include naming practices linked to the stories of their origin and alterations to the material.
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spelling oxford-uuid:2f6662f1-3c0a-461b-83fc-292ad27d470e2022-11-14T06:18:16ZMade in China, fashioned in Africa: ethnic dress in Ethiopia and MozambiqueJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:2f6662f1-3c0a-461b-83fc-292ad27d470eEnglishSymplectic ElementsCambridge University Press2021von Pezold, JDriessen, MThe influx of Chinese-made African ethnic dress has been central to debates about the consequences of the growing Chinese presence in Africa. Exploring the reception of the Chinese-produced capulana in Mozambique and net'ela in Ethiopia, we demonstrate that Mozambican and Ethiopian manufacturers and traders, from the grass roots up to cultural elites, engage with Chinese imports with creativity and verve. While welcoming Chinese materials for their affordability, bold and bright colours and suitability for dressmaking, they fashion them in ways that fit their own tastes and the local fashion trends. We distinguish three practices by which people do this: first, by incorporating Chinese materials or design elements into their own products; second, by co-creating new designs and dress with their Chinese counterparts; and third, by altering the imported fabrics. Apart from fashioning imports, some manufacturers use strategies to distinguish their own products from Chinese counterparts. These strategies include naming practices linked to the stories of their origin and alterations to the material.
spellingShingle von Pezold, J
Driessen, M
Made in China, fashioned in Africa: ethnic dress in Ethiopia and Mozambique
title Made in China, fashioned in Africa: ethnic dress in Ethiopia and Mozambique
title_full Made in China, fashioned in Africa: ethnic dress in Ethiopia and Mozambique
title_fullStr Made in China, fashioned in Africa: ethnic dress in Ethiopia and Mozambique
title_full_unstemmed Made in China, fashioned in Africa: ethnic dress in Ethiopia and Mozambique
title_short Made in China, fashioned in Africa: ethnic dress in Ethiopia and Mozambique
title_sort made in china fashioned in africa ethnic dress in ethiopia and mozambique
work_keys_str_mv AT vonpezoldj madeinchinafashionedinafricaethnicdressinethiopiaandmozambique
AT driessenm madeinchinafashionedinafricaethnicdressinethiopiaandmozambique