Generalised scepticism: how people navigate news on social media

Social media is an increasingly widely used and important source of news. News on social media is ‘selected’ by a variety of actors, including the editors and journalists that produce the content, and the algorithms developed by technology companies to make automatic display decisions based on users...

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Main Authors: Fletcher, R, Nielsen, R
Format: Journal article
Language:English
Published: Taylor and Francis 2018
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author Fletcher, R
Nielsen, R
author_facet Fletcher, R
Nielsen, R
author_sort Fletcher, R
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description Social media is an increasingly widely used and important source of news. News on social media is ‘selected’ by a variety of actors, including the editors and journalists that produce the content, and the algorithms developed by technology companies to make automatic display decisions based on users’ past behaviour and the actions of their friends. We analyse how people navigate news on social media, and focus on their perception of the different kinds of news selection involved. The analysis uses a mixed-methods design based on focus group material and survey data from Germany, Spain, the United Kingdom, and the United States. Across all four countries, with their different political and media systems, we find (i) that the majority do not understand exactly how the information they receive is filtered by algorithms, but they do not uncritically accept it either, because they are sceptical of all forms of selection ‒ including that performed by editors and journalists, (ii) that approval for algorithmic selection is stronger amongst younger people, and (iii) that those with a high level of interest in ‘soft’ news topics (and low interest in ‘hard’ news topics) are more likely to approve of news algorithmically selected on the basis of what their friends have consumed. We argue that the way in which most people navigate news on social media is thus based on a ‘generalised scepticism’ where people question all kinds of selection.
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spelling oxford-uuid:345f1f65-c6e1-4021-b8d2-a76dee98817d2022-03-26T13:25:30ZGeneralised scepticism: how people navigate news on social mediaJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:345f1f65-c6e1-4021-b8d2-a76dee98817dEnglishSymplectic Elements at OxfordTaylor and Francis2018Fletcher, RNielsen, RSocial media is an increasingly widely used and important source of news. News on social media is ‘selected’ by a variety of actors, including the editors and journalists that produce the content, and the algorithms developed by technology companies to make automatic display decisions based on users’ past behaviour and the actions of their friends. We analyse how people navigate news on social media, and focus on their perception of the different kinds of news selection involved. The analysis uses a mixed-methods design based on focus group material and survey data from Germany, Spain, the United Kingdom, and the United States. Across all four countries, with their different political and media systems, we find (i) that the majority do not understand exactly how the information they receive is filtered by algorithms, but they do not uncritically accept it either, because they are sceptical of all forms of selection ‒ including that performed by editors and journalists, (ii) that approval for algorithmic selection is stronger amongst younger people, and (iii) that those with a high level of interest in ‘soft’ news topics (and low interest in ‘hard’ news topics) are more likely to approve of news algorithmically selected on the basis of what their friends have consumed. We argue that the way in which most people navigate news on social media is thus based on a ‘generalised scepticism’ where people question all kinds of selection.
spellingShingle Fletcher, R
Nielsen, R
Generalised scepticism: how people navigate news on social media
title Generalised scepticism: how people navigate news on social media
title_full Generalised scepticism: how people navigate news on social media
title_fullStr Generalised scepticism: how people navigate news on social media
title_full_unstemmed Generalised scepticism: how people navigate news on social media
title_short Generalised scepticism: how people navigate news on social media
title_sort generalised scepticism how people navigate news on social media
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