The strategic opinion leader

<p>Opinion leaders are important political players who bridge the gap between the political elite and the general public. Traditionally opinion leaders use social pressure and social support via interpersonal communication to personally influence the opinions, attitudes and behaviours of th...

Full beskrivning

Bibliografiska uppgifter
Huvudupphovsman: Dubois, E
Övriga upphovsmän: Bright, J
Materialtyp: Lärdomsprov
Språk:English
Publicerad: 2015
Ämnen: