Using social comparisons to facilitate healthier choices in online grocery shopping contexts
This exploratory research examines how we might nudge consumers towards making healthier food choices in online grocery shopping or other digitally mediated food consumption contexts. Our pilot study investigated how different forms of social comparisons could be used to encourage consumers to reduc...
| Main Authors: | , |
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| Format: | Conference item |
| Sprog: | English |
| Udgivet: |
Association for Computing Machinery
2020
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