The creative reconstruction of the internet: Google and the privatization of cyberspace and DigiPlace

The Internet has often been portrayed as the ultimate leveler of information where existing hierarchies of power and privilege are undermined by meritocracy. Some websites and functions are, however, more equal than others. In particular, search engines such as Google have been a key means to constr...

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Main Authors: Zook, MA, Graham, M
Format: Journal article
Language:English
Published: Elsevier 2007
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author Zook, MA
Graham, M
author_facet Zook, MA
Graham, M
author_sort Zook, MA
collection OXFORD
description The Internet has often been portrayed as the ultimate leveler of information where existing hierarchies of power and privilege are undermined by meritocracy. Some websites and functions are, however, more equal than others. In particular, search engines such as Google have been a key means to construct meaning out of disorder. This ordering (or enclosing of the Internet commons), however, comes at a cost as a location within the top 10 Google search results, marks the boundary (albeit a fluid one) between the core and the periphery of the Internet. The recent incorporation of spatial elements into the Google indexing raises fresh and geographically relevant concerns. This article focuses on the construction, access and use of Google derived rankings to deploy geo-referenced information in the physical environment and the way this melding of code and place affects how people interact with place. Using the theoretical concept of DigiPlace this article analyzes how Google Maps and Google Earth are structured and shape what appears (and what does not) in cyberspace and DigiPlace. Of particular concern are the implications of a private corporation controlling this new space.
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spelling oxford-uuid:3b23daf5-1a55-4e35-9877-23d1e5bac81a2022-05-20T15:48:53ZThe creative reconstruction of the internet: Google and the privatization of cyberspace and DigiPlaceJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:3b23daf5-1a55-4e35-9877-23d1e5bac81aEnglishSymplectic Elements at OxfordElsevier2007Zook, MAGraham, MThe Internet has often been portrayed as the ultimate leveler of information where existing hierarchies of power and privilege are undermined by meritocracy. Some websites and functions are, however, more equal than others. In particular, search engines such as Google have been a key means to construct meaning out of disorder. This ordering (or enclosing of the Internet commons), however, comes at a cost as a location within the top 10 Google search results, marks the boundary (albeit a fluid one) between the core and the periphery of the Internet. The recent incorporation of spatial elements into the Google indexing raises fresh and geographically relevant concerns. This article focuses on the construction, access and use of Google derived rankings to deploy geo-referenced information in the physical environment and the way this melding of code and place affects how people interact with place. Using the theoretical concept of DigiPlace this article analyzes how Google Maps and Google Earth are structured and shape what appears (and what does not) in cyberspace and DigiPlace. Of particular concern are the implications of a private corporation controlling this new space.
spellingShingle Zook, MA
Graham, M
The creative reconstruction of the internet: Google and the privatization of cyberspace and DigiPlace
title The creative reconstruction of the internet: Google and the privatization of cyberspace and DigiPlace
title_full The creative reconstruction of the internet: Google and the privatization of cyberspace and DigiPlace
title_fullStr The creative reconstruction of the internet: Google and the privatization of cyberspace and DigiPlace
title_full_unstemmed The creative reconstruction of the internet: Google and the privatization of cyberspace and DigiPlace
title_short The creative reconstruction of the internet: Google and the privatization of cyberspace and DigiPlace
title_sort creative reconstruction of the internet google and the privatization of cyberspace and digiplace
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