A Real-World Way to Manage Real Options
Each corporate growth project is an option, in the sense that managers face choices--push ahead or pull back--along the way. Yet many companies hesitate to apply options theory to initiatives such as R&D; and geographic expansion, partly because these "real" options are highly comp...
| Principais autores: | , |
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| Formato: | Journal article |
| Publicado em: |
2004
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