A Real-World Way to Manage Real Options
Each corporate growth project is an option, in the sense that managers face choices--push ahead or pull back--along the way. Yet many companies hesitate to apply options theory to initiatives such as R&D; and geographic expansion, partly because these "real" options are highly comp...
| Hlavní autoři: | , |
|---|---|
| Médium: | Journal article |
| Vydáno: |
2004
|