Managing Strategic Change in a Mature Business
The article draws on the experience of four sectors of the U.K. economy to suggest what the competetive conditions of the next decade might look like. The distinction is made between barries to entry and barries to success. Strategic management in the more successful companies appears to involve the...
Main Authors: | Pettigrew, A, Whipp, R, Rosenfeld, R |
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Formato: | Journal article |
Publicado em: |
1989
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