Crossmodal effect of music and odor pleasantness on olfactory quality perception.

Previous research has demonstrated that ratings of the perceived pleasantness and quality of odors can be modulated by auditory stimuli presented at around the same time. Here, we extend these results by assessing whether the hedonic congruence between odor and sound stimuli can modulate the percept...

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Päätekijät: Velasco, C, Balboa, D, Marmolejo-Ramos, F, Spence, C
Aineistotyyppi: Journal article
Kieli:English
Julkaistu: Frontiers Research Foundation 2014
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author Velasco, C
Balboa, D
Marmolejo-Ramos, F
Spence, C
author_facet Velasco, C
Balboa, D
Marmolejo-Ramos, F
Spence, C
author_sort Velasco, C
collection OXFORD
description Previous research has demonstrated that ratings of the perceived pleasantness and quality of odors can be modulated by auditory stimuli presented at around the same time. Here, we extend these results by assessing whether the hedonic congruence between odor and sound stimuli can modulate the perception of odor intensity, pleasantness, and quality in untrained participants. Unexpectedly, our results reveal that broadband white noise, which was rated as unpleasant in a follow-up experiment, actually had a more pronounced effect on participants' odor ratings than either the consonant or dissonant musical selections. In particular, participants rated the six smells used as being less pleasant and less sweet when they happened to be listening to white noise, as compared to any one of the other music conditions. What is more, these results also add evidence to support the existence of a close relationship between an odor's hedonic character and the perception of odor quality. So, for example, independent of the sound condition, pleasant odors were rated as sweeter, less dry, and brighter than the unpleasant odors. These results are discussed in terms of their implications for the understanding of crossmodal correspondences between olfactory and auditory stimuli.
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spelling oxford-uuid:3f68660d-71cb-4081-b86a-029638d922822022-03-26T14:31:51ZCrossmodal effect of music and odor pleasantness on olfactory quality perception.Journal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:3f68660d-71cb-4081-b86a-029638d92282EnglishSymplectic Elements at OxfordFrontiers Research Foundation2014Velasco, CBalboa, DMarmolejo-Ramos, FSpence, CPrevious research has demonstrated that ratings of the perceived pleasantness and quality of odors can be modulated by auditory stimuli presented at around the same time. Here, we extend these results by assessing whether the hedonic congruence between odor and sound stimuli can modulate the perception of odor intensity, pleasantness, and quality in untrained participants. Unexpectedly, our results reveal that broadband white noise, which was rated as unpleasant in a follow-up experiment, actually had a more pronounced effect on participants' odor ratings than either the consonant or dissonant musical selections. In particular, participants rated the six smells used as being less pleasant and less sweet when they happened to be listening to white noise, as compared to any one of the other music conditions. What is more, these results also add evidence to support the existence of a close relationship between an odor's hedonic character and the perception of odor quality. So, for example, independent of the sound condition, pleasant odors were rated as sweeter, less dry, and brighter than the unpleasant odors. These results are discussed in terms of their implications for the understanding of crossmodal correspondences between olfactory and auditory stimuli.
spellingShingle Velasco, C
Balboa, D
Marmolejo-Ramos, F
Spence, C
Crossmodal effect of music and odor pleasantness on olfactory quality perception.
title Crossmodal effect of music and odor pleasantness on olfactory quality perception.
title_full Crossmodal effect of music and odor pleasantness on olfactory quality perception.
title_fullStr Crossmodal effect of music and odor pleasantness on olfactory quality perception.
title_full_unstemmed Crossmodal effect of music and odor pleasantness on olfactory quality perception.
title_short Crossmodal effect of music and odor pleasantness on olfactory quality perception.
title_sort crossmodal effect of music and odor pleasantness on olfactory quality perception
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AT balboad crossmodaleffectofmusicandodorpleasantnessonolfactoryqualityperception
AT marmolejoramosf crossmodaleffectofmusicandodorpleasantnessonolfactoryqualityperception
AT spencec crossmodaleffectofmusicandodorpleasantnessonolfactoryqualityperception