Assessing the influence of music on wine perception among wine professionals
Several recent studies have demonstrated that music can significantly influence the eating/drinking experience. It is not clear, however, whether this influence would be moderated by the expertise of the taster. In the experiments reported here, we tested a large group (N = 154) of very experienced...
| Main Authors: | , |
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| Format: | Journal article |
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Wiley
2017
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| _version_ | 1797064840601141248 |
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| author | Wang, Q Spence, C |
| author_facet | Wang, Q Spence, C |
| author_sort | Wang, Q |
| collection | OXFORD |
| description | Several recent studies have demonstrated that music can significantly influence the eating/drinking experience. It is not clear, however, whether this influence would be moderated by the expertise of the taster. In the experiments reported here, we tested a large group (N = 154) of very experienced wine tasters-the majority of whom were professionals working in the wine business-at a winemaking conference. The first study assessed the impact of putatively "sweet" and "sour" soundtracks on taste evaluation, whereas the second study assessed more subtle wine-specific terminology such as length, balance, and body. The results revealed that the effect of music on wine perception can indeed be demonstrated in wine experts. Moreover, the amount of wine tasting experience, as measured in years, did not moderate the influence of music on sensory and hedonic wine evaluation. This result suggests that the aforementioned auditory modulation of drinking experience is not influenced by the increased analytical abilities afforded by traditional wine tasting expertise. |
| first_indexed | 2024-03-06T21:20:08Z |
| format | Journal article |
| id | oxford-uuid:412d7e15-6963-4849-94ca-1bbcfea42b60 |
| institution | University of Oxford |
| last_indexed | 2024-03-06T21:20:08Z |
| publishDate | 2017 |
| publisher | Wiley |
| record_format | dspace |
| spelling | oxford-uuid:412d7e15-6963-4849-94ca-1bbcfea42b602022-03-26T14:42:06ZAssessing the influence of music on wine perception among wine professionalsJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:412d7e15-6963-4849-94ca-1bbcfea42b60Symplectic Elements at OxfordWiley2017Wang, QSpence, CSeveral recent studies have demonstrated that music can significantly influence the eating/drinking experience. It is not clear, however, whether this influence would be moderated by the expertise of the taster. In the experiments reported here, we tested a large group (N = 154) of very experienced wine tasters-the majority of whom were professionals working in the wine business-at a winemaking conference. The first study assessed the impact of putatively "sweet" and "sour" soundtracks on taste evaluation, whereas the second study assessed more subtle wine-specific terminology such as length, balance, and body. The results revealed that the effect of music on wine perception can indeed be demonstrated in wine experts. Moreover, the amount of wine tasting experience, as measured in years, did not moderate the influence of music on sensory and hedonic wine evaluation. This result suggests that the aforementioned auditory modulation of drinking experience is not influenced by the increased analytical abilities afforded by traditional wine tasting expertise. |
| spellingShingle | Wang, Q Spence, C Assessing the influence of music on wine perception among wine professionals |
| title | Assessing the influence of music on wine perception among wine professionals |
| title_full | Assessing the influence of music on wine perception among wine professionals |
| title_fullStr | Assessing the influence of music on wine perception among wine professionals |
| title_full_unstemmed | Assessing the influence of music on wine perception among wine professionals |
| title_short | Assessing the influence of music on wine perception among wine professionals |
| title_sort | assessing the influence of music on wine perception among wine professionals |
| work_keys_str_mv | AT wangq assessingtheinfluenceofmusiconwineperceptionamongwineprofessionals AT spencec assessingtheinfluenceofmusiconwineperceptionamongwineprofessionals |