Seeking Positive Experiences Can Produce Illusory Correlations

Individuals tend to select again alternatives about which they have positive impressions and to avoid alternatives about which they have negative impressions. Here we show how this sequential sampling feature of the information acquisition process leads to the emergence of an illusory correlation be...

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Main Authors: Denrell, J, Le Mens, G
Format: Journal article
Published: 2011
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author Denrell, J
Le Mens, G
author_facet Denrell, J
Le Mens, G
author_sort Denrell, J
collection OXFORD
description Individuals tend to select again alternatives about which they have positive impressions and to avoid alternatives about which they have negative impressions. Here we show how this sequential sampling feature of the information acquisition process leads to the emergence of an illusory correlation between estimates of the attributes of multi-attribute alternatives. The sign of the illusory correlation depends on how the decision maker combines estimates in making her sampling decisions. A positive illusory correlation emerges when evaluations are compensatory or disjunctive and a negative illusory correlation can emerge when evaluations are conjunctive. Our theory provides an alternative explanation for illusory correlations that does not rely on biased information processing nor selective attention to different pieces of information. It provides a new perspective on several well-established empirical phenomena such as the ‘Halo’ effect in personality perception, the relation between proximity and attitudes, and the in-group out-group bias in stereotype formation.
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spelling oxford-uuid:42cadf18-cfd9-4688-89a5-425b291c6e3c2022-03-26T14:51:33ZSeeking Positive Experiences Can Produce Illusory CorrelationsJournal articlehttp://purl.org/coar/resource_type/c_dcae04bcuuid:42cadf18-cfd9-4688-89a5-425b291c6e3cSaïd Business School - Eureka2011Denrell, JLe Mens, GIndividuals tend to select again alternatives about which they have positive impressions and to avoid alternatives about which they have negative impressions. Here we show how this sequential sampling feature of the information acquisition process leads to the emergence of an illusory correlation between estimates of the attributes of multi-attribute alternatives. The sign of the illusory correlation depends on how the decision maker combines estimates in making her sampling decisions. A positive illusory correlation emerges when evaluations are compensatory or disjunctive and a negative illusory correlation can emerge when evaluations are conjunctive. Our theory provides an alternative explanation for illusory correlations that does not rely on biased information processing nor selective attention to different pieces of information. It provides a new perspective on several well-established empirical phenomena such as the ‘Halo’ effect in personality perception, the relation between proximity and attitudes, and the in-group out-group bias in stereotype formation.
spellingShingle Denrell, J
Le Mens, G
Seeking Positive Experiences Can Produce Illusory Correlations
title Seeking Positive Experiences Can Produce Illusory Correlations
title_full Seeking Positive Experiences Can Produce Illusory Correlations
title_fullStr Seeking Positive Experiences Can Produce Illusory Correlations
title_full_unstemmed Seeking Positive Experiences Can Produce Illusory Correlations
title_short Seeking Positive Experiences Can Produce Illusory Correlations
title_sort seeking positive experiences can produce illusory correlations
work_keys_str_mv AT denrellj seekingpositiveexperiencescanproduceillusorycorrelations
AT lemensg seekingpositiveexperiencescanproduceillusorycorrelations