Getting engaged? The relationship between traditional, new media, and the electorate during the 2015 UK general election

With the growth of social media platforms like Facebook and Twitter since 2010, and the arrival of new ones, and with the main parties embracing digital campaigning, 2015 was set to be the first "social media election". The "traditional" media also had big digital plans - both to...

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Bibliographic Details
Main Author: Byrne, C
Format: Report
Published: Reuters Insitute for the Study of Journalism 2015

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