Food, agriculture and nanotechnology: applying the Snow White Test to the Nano-Apple

Eight consumer surveys over five years, with over eight thousand subjects and across two continents yield three clear results. They are that, firstly, consumers are generally ignorant about nanotechnology, secondly, they are generally optimistic about nanotechnology and, thirdly, despite the general...

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Bibliographic Details
Main Author: Paull, J
Format: Journal article
Language:English
Published: 2011
Subjects:

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